East Cut CBD Presents Winter Fest at The Crossing with over 600 Attendees

Saturday, December 11th, The East Cut CBD and over 600 district residents came together at The Crossing at East Cut to celebrate the holiday season at Winter Fest, a CBD-sponsored event open to all from 3 p.m. to 6 p.m.

East Cut residents mingle during Winter Fest at The Crossing at East Cut.

Attendees of Winter Fest were treated to a hot cocoa bar sponsored by Monarch SF, along with complimentary cookie decorating from Lightbox Cafe and seasonal arts and crafts designed for children ages three to twelve.

Children paint wooden ornaments at a Winter Fest arts and crafts table.

Crafts ranged from ornament decorating to creating your own holiday card. A craft station for teens and adults sponsored by Three Seasons Floral was widely popular and offered a winter floral workshop!

Children create holiday cards at one of the Winter Fest craft stations.
Three Seasons Floral hosts a Winter Floral Workshop, free for all attendees.

Nova Jazz Trio played holiday jazz throughout the event, while a “Winter Fairy” roamed providing an interactive element for families that included balloon animal making, a magic show, and photo opps.

The Winter Fest Fairy greets small children at Winter Fest.

Residents lined up to have their photo taken by Winter Fest volunteers at “Christmas Corner” that featured three, six to eight-foot fully decorated Douglas Fir trees complete with presents and props such as reindeer antlers and Santa hats.

Winter Fest attendees get their photos taken at “Christmas Corner.”

A professional Portrait Studio setup by Cl Image offered seasonal portraits, professionally edited and sent out digitally post-event.

Area merchants donated over $2,500 in items towards the Winter Fest raffle. Gift baskets complete with restaurant gift cards and personal training sessions to health and beauty products, along with the “Christmas Corner” Christmas Trees, were raffled off at 5 p.m.

The East Cut CBD staff member, Pierre Lagarde, places raffle tickets into containers at the Welcome Table. Each attendee of the event was given a free raffle ticket upon entry to the event.

Winter Fest represented The East Cut CBD’s second event this year, however, it was the first event of this magnitude hosted by the CBD since before the pandemic. Overall, the weather cooperated with just enough chill in the air to give everyone that holiday feeling. It gave CBD staff and volunteers the chance to congregate with neighbors, see old friends, and strengthen relationships with local businesses. The event helped the CBD reestablish its roots in hosting events in the community, and will serve as a template for our events in 2022 and beyond!