The East Cut CBD unveiled a new light pole banner campaign to celebrate the promise of The East Cut as a new downtown destination for San Francicans, visitors, and residents. The new campaign builds on The East Cut CBD’s original banner campaign launched in 2018, which focused on the history of the district and invited current and prospective residents to join in the next phase of the neighborhood, then newly named, The East Cut.
The new campaign features a multi-colored banner design, aimed at celebrating the “best” of what The East Cut has to offer. Six unique messages call out the district’s transit-friendly nature, elevated “sky” park, emerging food scene, and robust public art, among other aspects. Starting on July 6th, the banners can be viewed throughout the neighborhood.